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Adam Cullen
Senior Creative Artworker, Retoucher and Visualiser
With over 27 years experience (17 years freelancing) in corporate and product branding.
I’m a highly skilled Senior Creative Artworker and Retoucher known for clear communication
and adaptability. Collaborating seamlessly with agencies, clients, suppliers and printers to
bring creative visions to life.
A dependable team player with a strong sense of self-motivation, excelling under pressure while maintaining meticulous attention to detail. Often described as a “safe pair of hands” my expertise spans a wide range of design software including Adobe Photoshop, Illustrator, Acrobat and InDesign. Additionally I have extensive experience across creating print ready artwork across lithography, dry offset, flexography, rotogravure, screen and digital print with proficiency in
both full colour (CMYK) and spot colour reproduction.
Driven by precision and creativity, I’m dedicated to delivering high-quality visual solutions
that enhance brand identity and packaging designs.
I have worked with a range of high profile clients various industries particularly in the FMCG
sector, partnering with major brands such as Picnic, Unilever, Mars Foods, GlaxoSmithKline,
Reckitt Benckiser, Premier Foods, Proctor & Gamble, Arla Foods and Kerry Foods. Within the drinks industry I have collaborated with AB InBev, Greene King and Diageo, from beer brands through to high end whisky packaging and branding. I also have extensive experience working with leading tobacco manufacturers, including Japanese Tobacco International and British American Tobacco.
Career History
Freelance Creative Artworker / Visualiser / Retoucher 2008 - Present
Working with agencies:
Wonderland Design, Futurebrand, Slice, Echo, PI Global, B&B Studios, G2 (Geometry), Pathwork, Big Fish, Bulletproof, Thirst, 1HQ, Tynan Darcy, Straight Forward, Pearlfisher.
The Brand Union / Enterprise IG (including Brown Inc) 1998 – 2008
Senior Creative Artwork / Visualiser / Retoucher
Responsibilities:
• Mars Foods Production Team Leader.
• Liaison with designers to produce digital visuals from creative concepts.
• Illustration of 3D packaging in Photoshop i.e. glasses,aerosols, pumps, bottles.
• Liaison with printers and repro Company’s in order to produce print ready
artwork fit for the print process.
• Client facing involvement across key accounts to ensure
successful design implementation through artwork.
• Manage production across two disciplines corporate and packaging.
• Across key accounts, initiate work-flow processes and implement
a quality control system.
Harrods Ltd: Graphic Designer / Studio Supervisor 1991 -1995 / 1996 - 1998
Responsibilities:
Supporting and managing a team of three, designing in-store menus, ticketing, signage,
promotions. Liaising with various store directors with regards to design requirements.
Rondec Screen Process Ltd: Artworker 1995 - 1996
Responsibilities:
Producing promotional design and artwork to film to print ready screen print.
Artwork produced for aerosol cans / fire extinguishers etc.